The sneakers made from plastic ocean waste

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It’s very rare that I feature fashion on this site, much less footwear, but Adidas’ eco-friendly sneakers deserve the exception.

Its limited edition shoes are made from recycled plastic ocean waste and is the result of collaboration with Parley for the Oceans – an organisation that aims to encourage creatives to repurpose ocean waste. 

The trainers first appeared as a prototype last July with soles that had been 3D printed. Its finished product has not been 3D printed, but is made from waste plastic collected around the maldives.

Just 50 pairs are up for grabs as part of its limited edition run – however there’s a catch – these sneakers must be earned. Those interested in getting their hands on a pair must do so via an Instagram competition where they’ll have to submit a video demonstrating a commitment to stop using plastics.

Details are below…

Together with adidas, we turned deadly fishing gear into a revolutionary pair of shoes. The adidas x Parley shoe is the first ever made with Parley Ocean Plastic. 50 pairs are available for you to earn. Here’s how: Step 1: Learn about the Parley Ocean Plastic program and AIR Strategy at www.oceanplastic.com Step 2: Create a video statement to inspire others to join the movement: > Tell us why you love the oceans > Make a pledge to fight ocean plastic pollution > Show us one single-use plastic item you will ban from your life. Step 3: Upload your video to Instagram. Use the hashtag #ParleyAIR. Add @adidas + @parley.tv in the text. You have until July 31, 2016 to enter. Full contest details at link in bio. #ParleyAIR #adidasxParley

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